Insurance services - Creating differentiation!
With large number of insurance companies targeting the same set of consumers, it is important for an insurance company/agent to differentiate from the pack by providing hassle free services to the consumers.
In wake of stiff competition and higher pressure on the existing resources in the insurance industry it is important to adopt newer technologies which make the operations more efficient and cost effective.
Why Mobile Messaging becomes crucial in Insurance Services?
Insurance Companies
Mobile messaging enables Insurance companies generate higher leads using short-code services and empowers the sales force with 2-way communication ability.
Insurance Agents
Mobilemessaging enables Insurance Agents to send timely reminders about policy renewal and premium payments, and hence benefit them in terms of higher commissions.
TPAs
Mobile messaging helps the TPAs to optimize the usage of resources by enabling faster claims processing and in minimizing the cost of operations.
Bouquet of mobile messaging services
Operations:
· Reminders on bouncing of premium cheques
· Alerts on status of claims processing
· Reminders of due premium payment to customers
· Customers can query status of claims processing
· Missing information in the registration form can be taken over the SMS
· Customers can log on their complaints using short-code/long-code services
Sales Force Automation
· Weekly updates of targets to field sales force
· Lead distribution to sales force
· Sales agent can query the performance of his/her peers
· Performance review/update of the sales force
Marketing
· Alerts for renewal of policy
· Alerts on the launch of new product/promotions
· Targeted promotions depending on the customer profitability
· Sending in birthday reminders to customers
